Research Statement

My multi-method research projects cover social influence in user-generated content networks–combining both secondary and experimental data. My research interests meet at the interface of empirical quantitative marketing and information systems. Specifically, I research sales-driven influencer marketing and its impact on society.

Research Topics

• Creator Economy

• Influencer Marketing

• User-Generated Content Networks

• Social Commerce

Research Methods

• Empirical Modeling

• Large-scale Field-Experiments

• Textual Analysis

• Computer Vision