Research Project Under Review
"Revenue Generation Through Influencer Marketing" with Andreas Bayerl (University of Mannheim), Jacob Goldenberg (Reichman University), and Andreas Lanz (University of Basel), Accepted at the Journal of Marketing
Best Paper Award (Graduate School of Economic and Social Sciences, University of Mannheim)
Best Student Paper Award (WISE Conference 2022)
Research Projects in Development
"Echoes of Influence: The Sustainability Challenge in Influencer Marketing" with Florian Stahl (University of Mannheim)
"Influencer Selection Using a Multi-Task Learning Model" with Magie Cheng (Harvard Business School), Shunyuan Zhang (Harvard Business School), and Xitong Li (HEC Paris)
"The Influencer Lifetime Value" with Caio Vieira (HEC Paris), Peter Ebbes (HEC Paris), and Andreas Lanz (University of Basel)
Conference Presentations
2023
Marketing and the Creator Economy Conference, Columbia Business School, December 2023
ACR Conference Special Session, Seattle, October 2023
The 12th Triennial Invitational Choice Symposium, INSEAD Paris, August 2023
21st ZEW Conference on the Economics of Information and Communication Technologies, Mannheim, July 2023
AMA-Sheth Foundation Doctoral Consortium, BI Norwegian Business School, June 2023
ISMS Marketing Science Conference Influencer Marketing Track (Co-Organizer), University of Miami, June 2023
ISMS Doctoral Consortium, University of Miami, June 2023
Theory + Practice in Marketing Conference, University of Lausanne, May 2023
EMAC Annual Conference Spessial Session (Co-Organizer), SDU Odense, May 2023
EMAC Annual Conference, SDU Odense, May 2023
EMAC Doctoral Colloquium, SDU Odense, May 2023
AMA Winter Academic Conference, Nashville, February 2023
2022
Workshop on Information Systems and Economics, Copenhagen Business School, December 2022
Winner of the Best Student Paper Award
Marketing Dynamics Conference, Georgia State University, November 2022
10th AIM-AMA Sheth Foundation Doctoral Consortium, Jagdish Sheth School of Management (virtual), June 2022
ISMS Marketing Science Conference Special Session (Co-Organizer), University of Chicago (virtual), June 2022
EMAC Annual Conference Spessial Session (Co-Organizer), Corvinus University of Budapest, May 2022
2021
ISMS Marketing Science Conference Special Session (Co-Organizer), University of Rochester (virtual), June 2021
EMAC Annual Conference Spessial Session (Co-Organizer), ESIC Business & Marketing School (virtual), May 2021
Marketing in Israel MI20, Technion Israel Institute of Technology (virtual), January 2021
Invited Presentations
2024
TU Munich, January, 2024
2022
Graduate School of Economic and Social Sciences, University of Mannheim, October 2022
2021
University of St. Gallen, December 2021
HEC Paris, November 2021
Industry Partners
Partners from the industry have helped me and my co-authors in conducting large-scale field experiments primarily in the domain of influencer marketing. DTC brands provided very rich data for analyzing creators on various social media platforms such as Youtube, Instagram, and TikTok. In different roles the below mentioned companies supported and still support my research to a large extent:
Bright Data
Buzzbird
CreatorIQ
Enote
Engelhorn KGaA
Frelses-Armeen
GameInfluencer
IdealofSweden
Inzpire.me
Leadnow
Medion AG
NAKD Fashion
Paul Valentine
Reachbird
Rosental Organics
SOS Children's Villages USA
Typology
UNHCR