Research Project Under Review

Status: Accepted at the Journal of Marketing



Research Projects in Development

Status: Manuscript in preparation


Status: Field experiments in development


Status: Model in development

Conference Presentations

2023


2022


2021

Invited Presentations

2022

2021

Industry Partners 

Partners from the industry have helped me and my co-authors in conducting large-scale field experiments primarily in the domain of influencer marketing. DTC brands provided very rich data for analyzing creators on various social media platforms such as Youtube, Instagram, and TikTok. In different roles the below mentioned companies supported and still support my research to a large extent: