Research Project Under Review
"The Interplay of Influencer Status and Intimacy in Generating Sales: Results from Secondary Data and Three Field Experiments" with Andreas Bayerl (University of Mannheim), Jacob Goldenberg (Reichman University and Columbia University), and Andreas Lanz (HEC Paris)
Status: Invited for second-round review at the Journal of Marketing
Best Student Paper Award (WISE Conference 2022)
Research Projects in Development
"Optimal Influencer Compensation for Boosting Revenues" with Peter Ebbes (HEC Paris), Andreas Lanz (HEC Paris), and Florian Stahl (University of Mannheim)
Status: Model and descriptive analysis in development
"The Voice of Influence(rs)" with Christian Hildebrand (University of St.Gallen), and Andreas Lanz (HEC Paris)
Status: Model in development
"Influencer Selection Using Reinforcement Learning" with Magie Cheng (Harvard Business School), Shunyuan Zhang (Harvard Business School), and Xitong Li (HEC Paris)
Status: Field experiments in development
"The Dark Side of Influencer Marketing - The Role of Impulse Buying and Product Returns" with Sarah Amsl (JKU Linz), Andreas Bayerl (University of Mannheim), and David Dubois (INSEAD)
Status: Model and descriptive analysis in development
"Influencer Marketing for Non Profit Organizations" with Victoria Meil (University of Mannheim), Florian Stahl (University of Mannheim), and Michael Haenlein (ESCP Business School)
Status: Field experiment conducted
Conference Presentations
2023
AMA-Sheth Foundation Doctoral Consortium, BI Norwegian Business School, June 2023 (scheduled)
ISMS Marketing Science Conference Special Session (Organizer), University of Miami, June 2023 (scheduled)
ISMS Doctoral Consortium, University of Miami, June 2023 (scheduled)
Theory + Practice in Marketing Conference, University of Lausanne, May 2023 (scheduled)
EMAC Annual Conference Spessial Session (Organizer), SDU Odense, May 2023 (scheduled)
EMAC Annual Conference, SDU Odense, May 2023 (scheduled)
EMAC Doctoral Colloquium, SDU Odense, May 2023 (scheduled)
AMA Winter Academic Conference, February 2023
2022
Workshop on Information Systems and Economics, Copenhagen Business School, December 2022
Winner of the Best Student Paper Award
Marketing Dynamics Conference, Georgia State University, November 2022
10th AIM-AMA Sheth Foundation Doctoral Consortium, Jagdish Sheth School of Management (virtual), June 2022
ISMS Marketing Science Conference Special Session (Organizer), University of Chicago (virtual), June 2022
EMAC Annual Conference Spessial Session (Organizer), Corvinus University of Budapest, May 2022
2021
ISMS Marketing Science Conference Special Session (Organizer), University of Rochester (virtual), June 2021
EMAC Annual Conference Spessial Session (Organizer), ESIC Business & Marketing School (virtual), May 2021
Marketing in Israel MI20, Technion Israel Institute of Technology (virtual), January 2021
Invited Presentations
2022
Graduate School of Economic and Social Sciences, University of Mannheim, October 2022
2021
University of St. Gallen, December 2021
HEC Paris, November 2021
Industry Partners
Partners from the industry have helped me and my co-authors in conducting large-scale field experiments primarily in the domain of influencer marketing. DTC brands provided very rich data for analyzing creators on various social media platforms such as Youtube, Instagram, and TikTok. In different roles the below mentioned companies supported and still support my research to a large extent:
Bright Data
Buzzbird
CreatorIQ
Enote
Engelhorn KGaA
Frelses-Armeen
GameInfluencer
IdealofSweden
Inzpire.me
Leadnow
Medion AG
NAKD Fashion
Reachbird
Rosental Organics
SOS Children's Villages USA
Typology
UNHCR