Research Project Under Review

Status: Submitted for third-round review at the Journal of Marketing

Research Projects in Development

Status: Manuscript in preparation

Status: Field experiments in development

Status: Model in development

Conference Presentations




Invited Presentations



Industry Partners 

Partners from the industry have helped me and my co-authors in conducting large-scale field experiments primarily in the domain of influencer marketing. DTC brands provided very rich data for analyzing creators on various social media platforms such as Youtube, Instagram, and TikTok. In different roles the below mentioned companies supported and still support my research to a large extent: