Hi, I am Maximilian, an Assistant Professor at Bocconi University. Prior to this role i spent a year as a Postdoctoral Researcher at HEC Paris. I hold a PhD in Quantitative Marketing from the University of Mannheim.
Research Statement
My multi-method research projects cover social influence in user-generated content networks–combining both secondary and experimental data. My research interests meet at the interface of empirical quantitative marketing and information systems. Specifically, I research sales-driven influencer marketing and its impact on society.
Research Topics
Creator Economy
Influencer Marketing
User-Generated Content Networks
Social Commerce
Research Methods
Empirical Modeling
Large-scale Field-Experiments
Textual Analysis
Computer Vision
As for service to academia, I am regularly invited to review scholarly work. I co-chair the Creator Economy Retreat and the EMAC Creator Economy Special Interest Group.
Alongside my co-authors, I was honored with the 2024 Best Dissertation Award from the German Association for Direct Selling, the 2024 Stiftung Marketing Award from the University of Mannheim, the Runner-Up Prize in the 2024 EMAC / Enginius Doctoral Dissertation Competition, the 2023 CDSB Doctoral Student Award from the University of Mannheim's GESS, and the Best Student Paper Award from WISE 2022.