Hi, I am Maximilian, a Doctoral Candidate of Quantitative Marketing at the University of Mannheim.


My research interests meet at the interface of empirical quantitative marketing and information systems. Specifically, I research sales-driven influencer marketing and its impact on society.


Research Statement

My multi-method research projects cover social influence in user-generated content networks–combining both secondary and experimental data. My research interests meet at the interface of empirical quantitative marketing and information systems. Specifically, I research sales-driven influencer marketing and its impact on society.


Research Topics


Research Methods