Hi, I am Maximilian, an Assistant Professor at Bocconi University. Prior to this role i spent a year as a Postdoctoral Researcher at HEC Paris. I hold a PhD in Quantitative Marketing from the University of Mannheim.
Research Statement
My multi-method research projects cover social influence in user-generated content networks–combining both secondary and experimental data. My research interests meet at the interface of empirical quantitative marketing and information systems. Specifically, I research sales-driven influencer marketing and its impact on society.
Research Topics
Creator Economy
Influencer Marketing
User-Generated Content Networks
Social Commerce
Research Methods
Research Methods
Empirical Modeling
Large-scale Field-Experiments
Textual Analysis
Computer Vision