Media

Selected coverage of my research.

When It Comes to Influencers, Smaller Can Be Better
Harvard Business Review · September–October 2024

The Long Tail of Social Media Influence
MIT Sloan Management Review · 10 June 2024

Il momento dei nano-influencer
ItaliaOggi · 26 October 2024

Wenn weniger mehr ist
absatzwirtschaft · 2 May 2024

Marketing d’influence: lorsque la proximité paie
PME · 7 May 2025

Marketing: Nano influencia, grandes resultados
Estrategia & Negocios · 3 November 2025

La lezione di Trump: in politica (e non solo) bisogna essere influencer
ItaliaOggi · 24 February 2025

Micro- versus Macro-Influencer: Weniger Follower, mehr Effekt? [UPLOAD Spezial]
UPLOAD Magazin · 14 May 2024

Nano-Influencers Deliver Higher ROI
Direct Selling News · 23 February 2024

Menschen, die begeistern, verkaufen
Wirtschaft im Südwesten · July–August 2022